In response to the rising demand for non-contact services due to COVID-19,  service robot DAL-e has been developed to receive customers in dealership environments.

Built on the AI, speech recognition, autonomous driving, and other technologies developed by Robotics LAB, DAL-e has been deployed at the Hyundai Songpa-daero branch and has been under test trials since January 2021, providing a new experience for visiting customers.

Compared to earlier models, the current DAL-e identifies whether customers are wearing masks, and advises wearing of masks for customers without masks. This function has been added following COVID-19, and other functions such as playing videos for children and dancing to music are other examples of development that reflects the various on-site needs.

In particular, the customer inquiries collected during the test trial has been analyzed. DAL-e has been improved to not only explain about vehicles on display, but also vehicles that are not, as well as providing comparisons with vehicles from other competitors.

As such, by collecting various data from trial and error during the test trial, DAL-e has been constantly upgraded to be of practical use to customers and staff members alike.